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25Jul

An Effective Marketing Tool

When you think about promoting your brand, you are tempted to consider grandiose settings that demand big investments to succeed. Even so, they are not guaranteed and if you fail, all the money that has been invested in the campaign goes down the drain. A lapel pin might seem insignificant if compared with other marketing tools, but if the right logo and slogan are chosen, the results can exceed the expectations.

An advertiser tries to reach the audience and make a strong impression, if possible have him asking questions and getting involved. A lapel pin will then instantly be noticed by the people around the wearer, and if it looks good enough many questions will be asked. For those who want to promote their business locally, or at various national events, the lapel pin can serve as a valuable tool. If you and your associates are wearing one, and the other participants ask you about the lapel pin, be ready to provide the exciting answers they are hoping for and even present them with one as a gift.

Few people would refuse it and most of the ones who like it will not hesitate to wear it, if not for long at least during that event. You are already a step closer to achieve the level of exposure you hope for, and you can always go a step further. If you are organizing an event, being a corporate meeting, a fundraiser or other special occasion, make sure you have a couple of lapel pins on you to reward the participants.

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